IPRA GWA 2011 İstanbul'da sahiplerini buldu

21 Ekim 2011 , Cuma

20. IPRA Golden World Awards, bu yıl ilk defa İstanbul'da yapılan törenle sahiplerini buldu. 21 Ekim Cuma günü Four Seasons Hotel Sultanahmet'te gerçekleşen törende toplam 29 ödül verildi.  
 
Türk şirketlerden Türk Telekom, online itibar ve marka yönetimi, mevcut bir hizmet için tüketici halkla ilişkiler ve en yaratıcı kampanya kategorilerinde ödül alırken, Aygaz çevre, Garanti Emeklilik de kurumsal sosyal sorumluluk kategorilerinde ödüle layık görüldüler.  
 
Electrolux "Vac from the Sea" projesiyle kurumsal iletişim kategorisinde ve Birleşmiş Milletler Özel Ödülü ve Efes Grubu Özel Ödülü'nü kazandı. IPRA Altın Küre Büyük Ödülü ise Güney Afrika'dan Absa and Marina Penderis "Absa rings the bell" projesi kazandı. Geceye damga vuran PR ajansı ise, 8 ülkeden 11 farklı projeyle ödül kazanan Weber Shandwick oldu.  
 
Gecenin tüm ödül kazananları ise şöyle;
 
Business to Business
 
University de Santiago de Compostela & Torres y Carrera (Spain)
Campus Life, an ideal method of cooperation
 
Communication research
 
Nordstream & Hill & Knowlton (Germany)
Communication research essential for success in the permitting process for Europe's most complex infrastructure project
 
Community Relations
 
Youth Asia & Weber Shandwick (Malaysia)
YOUTH'10 - Malaysia's Largest Youth Festival
 
Consumer PR for an existing product
 
Edelman (USA)
Starbucks Earth Month
 
Consumer PR for an existing service
 
McDonald's China & Weber Shandwick (China)
McDonald's "Makes room for hapiness"
 
Consumer PR for an existing service
 
Türk Telekom (Turkey)
No Place Like Home
 
Corporate communications
 
Electrolux & Prime PR & Electrolux PR Studio (Sweden)
Vac from the Sea
 
Corporate responsibility
 
Garanti Pension & Life Company & Absolute Relationship Building (Turkey)
"Pen in Hand" Educating, not Employing Children"
 
Crisis Management
 
American Airlines & Weber Shandwick (USA)
American Airlines and the oneworld Alliance Win the Battle for Japon Airlines
 
Digital Media Relations
Intiative vermisste Kinder & FischerAppelt / kempertrautmann (Germany)
Deutscland findet Euch (Germany will find you)
 
Environmental  
 
Aygaz & Lobby PR
For our children and our children's children
 
Financial services and investor relations
 
Emperia Holding & Genesis PR (Poland)
Defence of Emperia Holding against a hostile takeover on the Warsaw Stock Exchange
 
Financial services and investor relations
 
Sabana REIT & Weber Shandwick (Singapore)
Sabana REIT: Singapore's First Shariah-Compliant Listing
 
Healthcare
 
Pfizer & Weber Shandwick (China)
Pfizer's Enbrel Awareness in China
 
Integration of traditional and new media
 
National Dairy Council & Edelman (USA)
Fuel Up to Play 60
 
International communications
 
Absa & Marina Penderis (South Africa)  
Absa rings the bell
 
International PR Campaign
 
NXP Semiconductors (Europe)
Sending a strong signal to save lives: European eCall Trial 2010
 
Launch of a new product
 
Opel Spain & Weber Shandwick (Spain)
Nanny on Board: the launch of the Meriva
 
Media relations
 
Think about your eyes & Weber Shandwick (USA)
Think about your eyes campaign launch
 
Online crisis communications
 
American Airlines & Weber Shandwick (USA)
Bomb threat response: American Airlines Tweets with Passenger Aboard Fight AA24
 
PR on a shoestring
 
BBC TV Licensing & Fishburn Hedges (UK)
BBC TV Licensing: Creative licence on a small budget  
 
Public affairs
 
Abbot & Weber Shandwick (UK & Belgium)
Fit for Work Europe
 
Reputation and brand management onilne
 
Türk Telekom & Capitol Ogilvy Public Relations Worldwide (Turkey)  
Home Advantage  
 
Sponsorship
 
EDF Energy & Weber Shandwick (UK)
Creating a sunrise before Daybreak for EDF Energy
 
Technology
 
Adobe Systems Incorporate & Edelman (US)
Creative Suite 5 Launch: Adobe Bites Back After Apple Clash
 
Special Awards
 
Central and Southeastern Europe
PR Point (Bulgaria)
Information Campaign
 
Creativity
 
Türk Telekom (Turkey)
No place like home

Etiketler: IPRA GWA

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