Values

Leadership

We develop our proficiency through research and education to have advanced level of professional knowledge and reach to the specialist level, contribute to the development of our profession and provide a continuous flow of information by sharing the knowledge about public relations profession gathered from national and international sources.

We fulfill all roles and duties in line with informing the business in Turkey, the public sector and the general public about the importance of the Public Relations industry and the Public Relations profession.

We provide our members to be with two-way, healthy and continuous communication both among themselves and with our Association through a proactive approach and assuming new initiatives for the development of Public Relations profession.

High Regard
We agree with the high standards in professional performance, a reputable professionalism and the TUHİD (Turkish Public Relations Association) Member Code of  Ethics and consider them the requisites of perfection in communication.

Reliability
We consider it our responsibility towards our members, our profession and our industry, to be accountable for all activities and work that we carry out either individually or as part of institutions . 

We take fairness, trust, respect and solidarity as basis for all relations we establish as a result of our profession and our relations with our members.

Through our dedication to the principle of Honesty and TUHİD (Turkish Public Relations Association) Member Code of Ethics we protect and observe both our individual and Professional reputation.

We assume the principle of transparency in works related with our profession and the activites of our Association.

Cooperation and Reconciliation
We try to establish a platform of information exchange based on reconciliation and constructive cooperation between our colleagues, sectoral institutions and our members. 

We utilize our professional knowledge and experience to create mutual understanding and trust in our individual and corporate relationships.