TÜHİD Code

TÜHİD (Turkish Public Relations Association) PROFESSIONAL ETHICS:

The members of the Turkish Public Relations Association assume, take active role in having them correctly applied to the professional ethics below to protect the professional values and reputation of the public relations profession.

The Members of Turkish Public Relations Association;

1. Acts on the belief that all individuals must be able to benefit from the rights arising from universal Declaration of Human Rights and practice their profession in line with the spirit of Universal Declaration of Human Rights,

2. Practice the Public Relations profession without damaging the interests of public,

3. Take care to stay away from harmful public relations messages prepared for introduction of products targeted to children which can damage their feeling of trust and affect their physical weaknesses,

4. Take care to ensure that the communication they have established to create mutual understanding during execution of their profession is in harmony with the cultural values and beliefs of the community both legally and ethically,

5. Take care to ensure that the views of all parties are fairly represented when executing their profession,

6. Respect the confidentiality of the information, trade secrets they may have access during the course of execution of their profession,

7. Take care to ensure that the communication they have established is clear, correct, two- way and based on fully informing all parties concerned.

8. Act in compliance with the provisions of Law for Literary and Artistic Works when working,

9. Do not take jobs which may contradict they Professional Ethics,

10. Strive to protect and raise the prestige and reputation of the profession,

11. Avoid from interpretation and actions which can damage the prestige of the colleague,

12. Respect the freedom of Media for receiving news and informing the public and the Professional Ethics of Press,

13. Do not accept gifts/material support for performance of their profession,

14. Personal/corporate connections which may adversely effect the competition, the secondary tasks assumed etc, cannot be utilised to serve this purpose in cases where the competition is required at personal or corporate level.

TÜHİD (Turkish Public Relations Association believes in maintaining solidarity and exchange of information with all international Profession Associations led by CERP, IPRA, Global Alliance and ICCO and the other associations representing public relations sector in Turkey for the purpose of upholding the professional ethics of Public Relations; and assumes the spirit of professional ethics of these associations.