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Yap1lan bu al1_malar1n 3 y1l boyunca srekliliinin salanmas1.  %b B$%(KAMPANYANIN 0ER00 & $ <A) GEL0RLER0N ARTTIRILMASI >$   Bilboard ve Gazetelerde tan1t1m cretsiz Dan1_ma Hatt1 Etkinliklerin Tan1t1m1 ocuk rnleri Fuar1 Tan1t1m Filmleri :tu m| Futbol Kar_1la_malar1nda Tan1t1m SMS Kampanyas1 23 Nisan ocuk Esirgeme Kurumu zel Program1 Sosyal Hizmetler ve ocuk Esirgeme Kurumu nun WEB Sitesinin Gncellenmesi e_itli WEB Sitelerinde Linkler Olu_turulmas1 Petrol ^irketleri ile Anla_ma Yap1lmas1 Fast-food Restaurantlara Yard1m Kumbaralar1n1n Yerle_tirilmesi .Z=Z=F(!B) GNLL KATILIMIN ARTIRILMASI  " " "len Ku_a1 Programlar1n1n Kullan1lmas1 Sosyal Hizmetler ve ocuk Esirgeme Kurumu nun Televizyon Dizilerinde Konu Edilmesi Sivil Toplum rgtlerinin Katk1lar1 rencilerin Gnll Kat1l1m1 Kamusal Hizmet Gnll al1_malarla 0lgili Tan1t1m Filmi Z( .    #   ) FC) KURUM 00 0LET0^0M0N SALANMASI &$"" # $Kurum al1_anlar1n1n Kurum 0i 0leti_im Konusunda Eitilmesi Kurum al1_anlar1n1n Kampanya Konusunda Eitilmesid=34   -q HEDEF K0TLE  $ Hedef Kitle 1: Orta ve yksek gelir dzeyine sahip kesim Hedef Kitle 2: Ev han1mlar1, emekliler ve renciler R96-(qHA) GEL0RLER0N ARTTIRILMASI ALI^MASI$%$""$% HEDEF K0TLE : Orta ve yksek gelir dzeyine sahip kesim n?( &*"CH1 ) Bilboard ve Gazetelerde Tan1t1m :%"$$ "$*13-15 Nisan 2004 tarihleri aras1nda bilboard ve gazetelerde yay1nlanacak mesajlarla kamuoyunda merak uyand1r1lmas1 &tZr"  *$H H2) cretsiz Dan1_ma Hatt1 Kurulmas1  %#"$%^Kampanya sresince etkinlikler hakk1nda bilgi vermek ve gnll faaliyetlere kat1lmak, ba1_ yapmak isteyen ki_ileri ynlendirmek amac1yla cretsiz dan1_ma hatt1n1n kurulmas1 " !43) Etkinliklerin Tan1t1m1  "$ a) 15 Nisan 2004 tarihinde ana haber bltenine ( ATV- Ali K1rca ) Sosyal Hizmetler ve ocuk Esirgeme Kurumu nun ba_kan1n1n davet edilmesi ve ba_kan1n, kurum al1_malar1, faaliyetleri, etkinlikleri ( Dzenlenecek ocuk rnleri Fuar1 ) hakk1nda kamuoyunu bilgilendirmesi ve insanlar1 bu faaliyetlere kat1l1m konusunda te_vik etmesi TZZ$-  # b U"V b) 20.04.2004 tarihinde NTV de yay1nlanan Yak1n Plan program1nda 13-23 Nisan 2004 tarihleri aras1nda Sosyal Hizmetler ve ocuk Esirgeme Kurumu ile ilgili yap1lacak kampanyalar hakk1nda bilgi verilmesi ( Dzenlenen ocuk Fuar1 ile ilgili grntlerin yer almas1) ve kurumun tan1t1m1n1n yap1lmas1 ^+$ ^ * #: 4 ) ocuk rnleri Fuar1 D$"$   Ama: Sosyal Hizmetler ve ocuk Esirgeme Kurumu nun fuardan gelir elde etmesi ve tan1t1m1. Yer : TYAP Beylikdz Zaman : 17  23 Nisan 2004 Hedef Kitle : ocuk sahibi aileler ve ocuk yuvalar1. $V  $ $  $) *m R$*5 ) Tan1t1m Filmleri 4   & %# Gsterim Tarihi: 15-19 Nisan 2004 D$ "&$"1. Tan1t1m Filmi ($& "$ 2. Tan1t1m Filmi Gsterim Tarihi: 19-23 Nisan 2004 Senaryo : Tan1t1m filminde ikisi erkek ikisi k1z olmak zere drt ocuk kullan1l1r. Grntler kuruma ait herhangi bir yuvan1n bahesinde ekilir. Filmde ocuklar gelecee dair meslek seimlerini sylerler. K1z ocuklar1n1n birisi  ben doktor olmak istiyorum dieri ise  ben retmen olmak istiyorum der.Erkek ocuklar1n birisi  ben mhendis olmak istiyorum dieri ise  ben pilot olmak istiyorum der. Filmin sonunda ocuklar1n toplu grntleriyle birlikte Can Dndar 1n seslendirecei  Bir I_1k Bir Umut, Bin I_1k Bin Ayd1nl1k Gelecek Demektir slogan1yla tan1t1m filmi sona erer. Bu grntlerle birlikte cretsiz dan1_ma hatt1 ve banka hesap numaras1 bilgileri verilir. j6ZZZ&&""&"''' '&'"'J6 ) Futbol Kar_1la_malar1nda Tan1t1m $&$"$"$&17  18 Nisan 2004 tarihinde Trkiye 1. Sperligi nde oynanacak 30. Hafta lig kar_1la_malar1nda futbolcular1n sahaya ocuklarla birlikte ta_1d1klar1 pankartla 1kmas1. SLOGAN :  ocuklar1n D_leri Sizin Desteinizle Geree Dn_sn  Sosyal Hizmetler ve ocuk Esirgeme Kurumu 6ZZ ZZ:ZeZZ"&&'6'#"8+""*( "(&7 ) SMS Kampanyas1 ""$ SLOGAN :  Sosyal Hizmetler ve ocuk Esirgeme Kurumu na yard1m etmenin en kolay yolu  Elinizi cebinize at1n !  i$$$I%%$%t) 8 ) 23 Nisan Sosyal Hizmetler ve ocuk Esirgeme Kurumu zel Program1 .H$D"$ H NTV de 13-19.00 saatleri aras1nda 23 Nisan Sosyal Hizmetler ve ocuk Esirgme Kurumu zel program1 yap1lmas1.*mm 8?!* 9 ) Sosyal Hizmetler ve ocuk Esirgeme Kurumu nun Web Sitesinin Gncellenmesi $OM"$"$OSosyal Hizmetler ve ocuk Esirgeme Kurumu nun web sitesinin gncellenmesi ve siteye direkt ba1_ salayan linkler konulmas1. Web sitesinde kuruma ait bilgilerin yan1 s1ra ba1_ yollar1n1n ve gnll kat1l1m1n nas1l gerekle_ecei hakk1nda bilgiler verilmesi..   +!f10 ) e_itli Web Sitelerinde Linkler Olu_turulmas1 "42"$ 4NTVMSNBC, bankalar1n internet siteleri ( Yap1 ve Kredi Bankas1, Garanti Bankas1, Akbank, 0_ Bankas1, Pamukbank, Finansbank, D1_bank, Vak1fbank, A Bank, Citibank, HSBC, Asya Finans, Family Finans, Kobank ) ve internet servis salay1c1lar1n1n sitelerine ( Superonline, My-Net, E-kolay, TNN ) linkler konularak direkt ba1_a imkan salanmas1. ~j'" "V" X"^=     2 H,"X11 ) Petrol ^irketleriyle Anla_ma Yap1lmas1 $-+"$"$-Petrol Ofisi (PO) _irketi ile anla_ma yap1larak, Sosyal Hizmetler ve ocuk Esirgeme Kurumu nun logosunun bu _irketin belli akaryak1t istasyonlar1nda yer almas1 ve bu istasyonlardan elde edilen gelirin %5 inin Sosyal Hizmetler ve ocuk Esirgeme Kurumu na aktar1lmas1. ,    -#12 ) Fast-food Restoranlara Yard1m Kumbaralar1n1n Yerle_tirilmesi $CA"$"$F4tFast food zincirlerinin ye restoranlar1nda Sosyal Hizmetler ve ocuk Esirgeme Kurumu logosu bulunan afi_ler kullan1larak gelen m_terilerin ba1_ yapmalar1na imkan salayan kumbaralar1n yerle_tirilmesi. rn ambalajlar1nda Sosyal Hizmetler ve ocuk Esirgeme Kurumu logosu kullan1larak kuruma ba1_ta bulunulmas1. 0::" 2.$RB ) GNLL KATILIMI ARTIRMA ALI^MALARI $*("$"$*Hedef Kitle : Ev Han1mlar1, renciler, part time al1_an genler, emekliler nM &$&?""*("/%Z1 ) len Ku_a1 Programlar1n1n Kullan1lmas1 ".,"$ .16 Nisan 2004 0clal Ayd1n, Hayat Gzeldir / Kanal D 13.15 19 Nisan 2004 Esra Ceyhan, A dan Z ye / ATV 14.30 nl FC 0&2 ) Sosyal Hizmetler ve ocuk Esirgeme Kurumu nun Televizyon Dizilerine Konu Edilmesi <W2"$$"$ WT17.04.2004 tarihinde saat 20:30 da Show TV de yay1nlanacak olan Hayat Bilgisi adl1 dizide Afet retmen karakterinin Sosyal Hizmetler ve ocuk Esirgeme Kurumu na gnll kat1l1m1 rencilerine a_1lamas1 ve rencileriyle birlikte gnll al1_malara kat1lmas1 ile ilgili grntlerinin yer almas1. 0**"+D: 18.04.2004 tarihinde saat 20:00 da Kanal D de yay1nlanacak olan Sihirli Annem adl1 dizide ocuklar (Cem, ilek ve Ceren ) sahip olduklar1 imkanlardan memnun kalmazlar ve babalar1 onlara Sosyal Hizmetler ve ocuk Esirgeme Kurumu ndaki ocuklardan bahseder ve oradaki ocuklarla zaman geirmeleri iin ocuklar1n1 Sosyal Hizmetler ve ocuk Esirgeme Kurumu na gtrr. NqZZi""r1'P3 ) Sivil Toplum rgtlerinin Katk1lar1  )'"$)Sivil toplum rgtleri ile gr_me yap1lmas1 ( ada_ Ya_am1 Destekleme Dernei,Trkiye Eitim Gnllleri Vakf1, Rotary, vb ) ve yelerinin gnll kat1l1ma ynelik al1_malara ynlendirilmesi. "  *rM2(D4 ) rencilerin Gnll Kat1l1m1 $#!"$"$#Ba_bakanl1k ve Devlet bursu alan rencilerin belirli gn ve saatlerde kurumda gnll olarak al1_malar1n1n salanmas1. .zz {E;"$niversitelerin dekanlar1yla irtibata geilmesi ve onlar1n arac1l11 ile S1n1f retmenlii ve Rehberlik ve Psikolojik Dan1_manl1k blm rencilerinin Sosyal Hizmetler ve ocuk Esirgeme Kurumu yurtlar1nda staj yapmalar1n1n salanmas1. Bylelikle kurumda gnll al1_an rencilerin, anne ve babadan yoksun ocuklara destek olmalar1, onlar1 ilerideki meslek hayatlar1na haz1rlamalar1 ve onlara psikolojik destek salayarak eitimlerine yard1mc1 olunmas1. JZZZ 3)5 )Kamusal Hizmet  "$Trafik ceza puan1 s1n1r1n1 a_t11ndan dolay1 src belgesine el konan ki_ilerin bir kamu grevi olarak Sosyal Hizmetler ve ocuk Esirgeme Kurumu nun yapt11 al1_malarda aktif bir rol almas1n1n e_itli kanuni dzenlemelerle salanmas1. " 4*\6 ) Gnll al1_malarla 0lgili Tan1t1m Filmi $/-"$"$/ Senaryo: Grntlerde gnll al1_malara kat1lanlar1n yapt1klar1 faaliyetler, ocuklarla birlikte yemek yemeleri, ocuklarla oyun oynamalar1, ocuklara hediye vermeleri ve hediye alman1n ocuklarda yaratt11 mutluluk , ocuklarla birlikte eitim al1_malar1 yapmalar1 ve en nemlisi ocuklar1n aile zleminin giderilmesine olan katk1lar1 gsterilir. \c&Y"d5+HC ) KURUM 00 0LET0^0M0N SALANMASI &%#"$#$%Hedef Kitle : Sosyal Hizmetler ve ocuk Esirgeme Kurumunda al1_anlar FG & 9" GA7~1) Kurum al1_anlar1n1n Kurum 0i 0leti_im Konusunda Eitilmesi@@$@Tarih: 25 Mart 2004- 2 Nisan 2004 Ama: al1_anlar1n kurum ile zde_le_tirilmesi, bal1l1klar1n1n geli_tirilmesi, motivasyonlar1n1n artt1r1lmas1. al1_anlar1n kurulu_tan maddi beklentilerinin salanmas1 yan1nda manevi beklentilerinin de kar_1lanmas1, ynetime katk1lar1n1n salanmas1. Stres ve al1_maya neden olan durumlar1n tespit edilmesi ve en alt seviyede tutulmas1.R)ZLZNuB8j2) Kurum al1_anlar1n1n Kampanya Konusunda Eitilmesi66$6nTarih: 5-10 Nisan 2004 Sosyal Hizmetler ve ocuk Esirgeme Kurumu nun tm al1_anlar1n1n proje konusu hakk1nda ayr1nt1l1 bir biimde bilgilendirilmesi iin ileti_im program1n1n haz1rlanmas1. Dzenlenen ileti_im program1 ile al1_anlar1n kitle ileti_im aralar1nda yap1lacak tan1t1mdan nce bilgilendirilmesi.   "v"# 8C9Kurumun Bas1n ve Halkla 0li_kiler departman1n, al1_anlar1n projeyi iyi anlamas1n1 salamas1 ve i_ hedefinin gerekle_mesi iin al1_anlar1 motive etmesi. Proje hakk1nda bilgilendirme al1_malar1n1n lke geneline yay1lmas1 amac1yla 21 kurum al1_an1n1n eitilmesi. Eitilmi_ bu ki_ilerin 3 erli guruplar halinde 7 blgeye da1t1lmas1 ve her blgedeki kurulu_larda al1_anlar1n proje hakk1nda bilgilendirilmesini salayacak toplant1lar1n dzenlenmesi. ZZ"m""#F< TOPLAM BTE   262.400 $ L  ,,7- SPONSORLAR  ` 8. 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